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Our Story

Lunash is at the forefront of transforming debt management in Indonesia, born from the concept of “Lunas,” which means “paid off.” We are committed to revolutionizing the sector through AI-powered solutions that prioritize ethical debt collection and respect for all parties involved.

 

With our advanced technology, we reduce the cost of debt recovery while delivering comprehensive data insights for smarter decision-making. At Lunash, we’re not just settling debts—we’re redefining the entire process.

The Lunash Difference

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Proprietary AI & Machine Learning Technology

Lunash stands apart with its proprietary machine learning algorithms, developed in-house by local Indonesian tech experts. Our technology is tailored to the unique demands of the Indonesian market, ensuring that every prediction, strategy, and borrower interaction is optimized for local nuances. This isn't just AI—this is technology built for Indonesia.

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Deep Understanding of Indonesia

From navigating the complexities of the “GalBay” (Gagal Bayar) communities—known for payment evasions—to adhering to local compliance requirements, Lunash is built by Indonesians for Indonesians. Our deep market understanding allows us to tackle the toughest debt recovery challenges with solutions designed to meet the needs of Indonesia's evolving financial landscape.

Our Vision

Lunash aims to redefine financial services in Indonesia. We’re leading the way in ethical, AI-powered debt management, where efficiency meets human care, and technology drives long-term sustainability.

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Our Mission

Our mission is to harness the power of AI to revolutionize debt collection and recovery. We empower the financial ecosystem to recover debts in a way that enhances the experience for lenders and borrowers alike.

Our Values

  • L: Leadership - We lead with vision and integrity.

  • U: Understanding - We understand our clients and their needs.

  • N: Novelty - We innovate constantly.

  • A: Adapt - We adapt to changes.

  • S: Synergy - We believe in teamwork.

  • H: Human-Centric - People come first.

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Lunash Leadership Team

Born and bred in Indonesia, Lunash leverages local expertise to tackle unique debt management challenges.

Core Benefit of Lunash

Empowering Debt Recovery with Precision and Empathy

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Enhanced Recovery With Data Insights

Lunash uses advanced data analytics to enhance recovery rates, proving that to collect effectively is to connect empathetically.

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Customized, Analytics-Driven Approach

Our platform uses sophisticated analytics to tailor debt recovery strategies specifically to borrower profiles, enhancing effectiveness and customer satisfaction.

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Cost-Effective and Efficient Recovery

Lunash optimizes debt management processes, reducing costs and time spent on recovery, while maximizing operational efficiency.

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Ethical and Empathetic Collections

We promote respect and understanding in collection practices, ensuring that all interactions are conducted with the highest ethical standards and empathy for borrowers’ circumstances.

Our Investors & Accelerators

Lunash has received backing from leading investors and has participated in top-tier accelerators that have helped us scale and refine our vision.

Investors
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Accelerators
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